Avinash is coming...Avinash is coming!

If you are at all interested in Internet Marketing you know the name AVINASH KAUSHIK. If you are interested in Web Analytics then not only do you know the name AVINASH KAUSHIK, you have read his book, you follow his blog AND you watch his YouTube Videos. He is also the "Analytics Evangelist" at Google. Um...yeah.

Basically you can't really say Web Analytics without saying Avinash Kaushik at the same time.

I've been reading his blog and I have his book and I show his videos in my Internet-based marketing class. And in June...I will meet him. I will see him in person. This is WAY cool. What is even cooler is he will be HERE at Champlain College in Burlington, Vermont. Oh yes. I'm not off to some swanky conference in New York City or San Francisco or Chicago. I'm here...on campus...just a short walk from my office and I will get to listen to Avinash in person.

It's all part of the Online Marketing Bootcamp. This is the third go around for the Bootcamp and it's growing for sure. I attended the first one, conducted a session at the second one (about an hour after I successfully defended my dissertation!) and will be attending the third one.

As I get ready to re-write and re-tool the Internet-based Marketing class having the opportunity to hear Avinash in person and potentially even speak to him will certainly provide some great inspiration on how to get students excited about data-driven decision making. Yep. That's what I said. Get students EXCITED about data-driven decision making!

So why here you might ask. Well, to be honest, Burlington and Vermont in general is a growing hub for information technology businesses, small software engineering firms and cutting edge online marketing companies. At the same time, our college (shameless plug!) is one of the few that offers classes in things such as Social Networking, Web Analytics, Online Visibility and Search Engine Optimization. We've been teaching Internet-based marketing for over seven years (that's me, by the way) and we have some OUTSTANDING alum who are rock'n the business.

Dave Winslow, CEO of EpikOne (the only Google Partner in New England) and his team of Champlain Alum from the e-Business and Business programs: Paul Skarvinko, Charles Miller and Matt Brinkerhoff will all be there on hand to TEACH about different facets of online marketing. Read more about all the experts here!

So not only do we have local talented experts in this field (many of whom were educated right here at Champlain!) we are able to bring in the top tier in the business to our campus.

$500 for the first day session to see Avinash in person. Burlington is not nearly as expensive as NYC or Chicago and you have a WAY better chance of actually meeting Avinash here then you would there for sure. $1950 for the full week of sessions that are split into beginner and advanced.

Well worth it.

I'm bringing my copy of Web Analytics an Hour a Day to get autographed.