Using Blogging to Create Online Visibility

Well, believe it or not, one class is done (Social Networking...see the post below) and another is in full swing. I'm now teaching a class in Online Visibility through our e-Buisness Management program here at Champlain College. This is the second time I've taught it and one of the things I'm learning about teaching this topic is the challenge in writing a blog that is intended to provide information at the same time it is intended to help you get found online.

There's more to it than Marketing text that tells people about your company. The real focus should be about providing information that allows individuals to find out more about what a company does well through the advice they provide. Information that is useful is what will be linked to and will provide opportunity for others to seek out your organization.

Utilizing the right keywords in combination with providing useful information is how a blog will assist your online visibility. Avoid the superlatives and the reprint of the "about us" from your website -- put your energy into something that provides value and it will come back to you through links and the search engines.