Tuesday, August 07, 2007

Breaking News....well...sort of! Business People Vermont and Blog Links

Just a quick break in in the middle of my blog series to acknowledge the article on Media 2.0 by Bill Simmon in the August issue of Business People Vermont. It's a nice piece about some of the folks here in Vermont who are taking advantage of the opportunities the expanding web (aka Web 2.0) is bringing. A heavy emphasis on blogging with the likes of Cathy Resmer at Seven Days, Ann Zuccardy of Vermont Shortbread and Dave Winslow over at EpikOne. Great article if I do say so -- really gets at the variety of people who can use social media to create buzz...and comments.

Take this article for instance. Cathy referenced it on her blog yesterday, August 6th. Bill referenced it yesterday too. Ann referenced it on her blog today and well...here I go!

The cool thing which Cathy mentioned was that Business People Vermont actually embedded links in the article. Links that take you away from their site to ours. And now...we link back.

It's a BEAUTIFUL THING!

Hope you all watched the debate tonight. Still haven't received an email from Brownback or Clinton. Did receive a note from Biden's campaign to remind me to watch the debate.

Sunday, August 05, 2007

Presidential Candidate Social Media Analysis #3: Sen. Hillary Clinton (D)



Social Media Analysis: Sen. Hillary Clinton (D)


Sen. Hillary Clinton has the following:

  1. Website: http://www.hillaryclinton.com/
  2. YouTube: http://youtube.com/hillaryclinton
  3. MySpace: http://www.myspace.com/hillaryclinton
  4. Facebook: http://www.facebook.com/profile.php?id=570885455
  5. EONS: http://community.eons.com/members/profile/hillaryclinton
  6. FlickR: n/a
  7. Mobile: Text “Join” to 77007
  8. Blog: http://www.hillaryclinton.com/blog/

She has an email newsletter you can sign up for on the website. doesn’t look like she’s touting a book though.

Let's go a bit deeper, shall we?

Website: I’m just going to quote my comments from the Brownback analysis here... “We start with the splash page designed to get people to sign up for the email info BEFORE we even read about the issues. Stupid. A collage of pictures is NOT going to get me to sign up for things for my email. Information will.”

Having said that, there is really nothing more to say except WOW! I cannot believe the focus of this website. Call to action and involvement right up front. “8 things you can do for Hillary”. Nicely done. Allows people to set up groups, email their friends, and help fundraise. Very community involved. No news on the main site, but available through http://www.hillaryhub.com/. The RSS feed is there for the news. I’m surprised though that there isn’t an RSS feed on the main site to alert people to site updates. HillaryHub also wasn’t found in the search engines on a search for Clinton. This would be a GREAT one to buy the sponsored ads for! Great link to what is going on...and the news includes a blog listing too. Also call to action regarding safe withdrawal of our troops right up front. Action oriented. Great stuff! So where are the social media links? Need to scroll a little to find them and they are listed as MySpace, Facebook, YouTube and EONS!! Yep...we have our first Eons sighting. Target market much? Eons, the social networking site for 50+ is a GREAT place to be reaching out. While both MySpace and Facebook are growing in older users, Eons is the branded site for Boomers. Nice touch! And...the Clinton site is also doing the text message sign up for news. Overall the site is easy to navigate with many ways for people to get involved! Well done!

YouTube: Mix of different videos – really playing up the experience card with the clip from the CNN debate about visiting leaders of other countries. No personal message here. Too bad. Would really like to see that. 5,052 subscribers as of today.

MySpace: Another well structured, clean and neat MySpace site. No music, but there is a video scroll (with links to MySpace TV), lots of banner ads to grab and post on your own sites, and linking back to the campaign website (now there’s a thought!). Not the same power or call to action here as on the website…hmmm…why not? Social media is about linking together, so why not have more of an aggressive call to action here that drives people the same way the website does. Just post the top 8 things you can do. What about a news items too? I had higher expectations for the MySpace site given how great the website was. Oops! 127399 friends.

Facebook: Same problem for Hillary that Brownback’s campaign had…they linked directly to the Facebook page…and not the PUBLIC page…there’s that login screen of doom. Bummer. Actually Bummer is my whole reaction to the Facebook site. With the amount of traffic that Facebook has seen over the past several months, I would have thought there would be a much more aggressive focus here – again, high expectations set by the website I guess. Nothing happening here at all! No newsvine link, only one link out to the main site, no calls to action, no connection to You Tube…under posted items there are links to videos at least. Not taking advantage of the groups either. Overall pretty poor showing on Facebook. 33,017 Supporters as of today

Eons: Pretty basic fair here, although there are more links to sign up and take action than at MySpace, where the emphasis was on placing a banner, these links ask you to tell America why you support Hillary (why wasn’t this one on MySpace or Facebook in some form?), add the mobile alerts, send a message of support (this one was on the MySpace page) and Women for Hillary. Her online folks must think that the majority of people on Eons are female…hmmm… based on the exploration of the “friends” looks like they are right…lots of women there. There is also a blog feed. 122 friends so far.

Flickr: Nothing official that I can find. There is a Clinton for 2008 group of photos from March. Do I think this is bad? Well if you are going to have the account, you should keep it going. If not, delete it. The Clinton campaign has a lot going on at the website around photos, and I haven’t really seen that Flickr is that useful so I wouldn’t sweat not having this one, but the campaign may want to shut down the one that hasn’t been updated.

Mobile: so I joined the Text Messaging from the Clinton site. Very easy to do...now awaiting my first text message.

Blog: What I really like about the Clinton blog is that the individuals who are posting are part of the campaign in different ways – and they are posting lots of good information. Again, though, no messages written by Hillary. An email she sent out was posted on the blog – I wonder why a blog post isn’t listed in an email? Come on people! Think! Hillary could write an AMAZING blog posting and then what could you do with that in the email and on the website, etc.? Still relying on email a lot, and that is fine, but mix it up a bit. There are links to a bunch of RSS feed readers – didn’t include netvibes I’m sorry to see. Overall not too bad, but certainly again, not the dynamic I would have expected based on the website.

Search Results: Searching for “Clinton” on the major search engines is very interesting. Sen. Clinton has the challenge of competing against her husbands online legacy, so it was interesting, indeed to see what popped up at Google. News was the first item – with a picture of Barak Obama! Gee whiz! Anyway, her campaign site was top in organic search, and the WikiPedia.com entry for Bill Clinton came next, with the Wiki entry for Hillary Rodham Clinton after that, slightly indented underneath Bill. Hmmm…a bit of sexism from WikiPedia.com?? or is it just the Google algorithm? You decide! The Senate site for Clinton was next and then a mix of Community Colleges and other things. No MySpace or social networking. Sponsored ads? The Clinton foundation was top, and some other items listed, and what ho! a sponsored ad for John McCain. I wonder if the Clinton campaign has purchased sponsored ads for the McCain search? I guess we will find out later. Over at Live, news tops the list, with the Clinton Senate site first, the Wiki entries (again, with Hillary indented underneath Bill…not liking that at all!) and then the campaign site. Her MySpace page shows up a bit further down. Sponsored ads? Nothing out of the ordinary…looks like all the fun happens at Google! And at Yahoo! the results are even more interesting. #1 = the Wiki entry for Bill (nope…no Hillary underneath!), #2 = Clinton’s senate website, #3 = White House biography of Bill Clinton, #4 = the Clinton Foundation, #5 = the Wiki Entry for Hillary Clinton…and where is the Campaign site? Rank #8! There is no MySpace either. Sponsored ads abound, but nothing out of the ordinary. Wow! Might want to have your web folks get busy on the Yahoo listings there – or at least buy a sponsored ad at the top! Searching on her full name the results are better however.

Recommendations: So my overall recommendation for the Clinton Campaign is to do some organic search work and consider some sponsored ads over at Yahoo! at least. Not everyone is going search on “Hillary Clinton”. The website ROCKS! Well done – but then everything begins to fall apart. Certainly not capitalizing on the social media tools the way they could be and it would be so very easy. Those 8 call to action items should be on EVERY social site. The fact that they aren’t aggressively going after the Facebook applications stuns me. They need to do more to really use the social media to make progress. Further along than the others I’ve reviewed so far, but still a long way to go to meet the potential. Great site. So-so social media.

Saturday, August 04, 2007

Presidential Candidate Social Media Analysis #2: Sam Brownback (R)


Social Media Analysis: Sen. Sam Brownback (R)

Sen. Sam Brownback has the following:


  1. Website: http://www.brownback.com/

  2. YouTube: http://www.youtube.com/profile?user=Brownback4President

  3. MySpace: http://www.myspace.com/sambrownback

  4. Facebook: http://www.facebook.com/profile.php?id=570885455

  5. FlickR: http://www.flickr.com/photos/sambrownback08/

  6. Blog: http://www.sambrownback.goingon.com/


He has an email newsletter you can sign up for on the website.


Let's go a bit deeper, shall we?


Website: We start with the splash page designed to get people to sign up for the email info BEFORE we even read about the issues. Stupid. A collage of pictures is NOT going to get me to sign up for things for my email. Information will. I did sign up though. Haven’t gotten anything yet. Not even an auto responder “Welcome to my Campaign and Thanks for your Support” email. Anyway, onto the site itself. A lot going on when you come into the site, but it’s very easy to navigate. News right on the home page (did I mention already how much I like that!) And look…he’s got a book too! (Perhaps we’ll find out that writing books is another way to market yourself for the presidency). But…where’s the social media? Scroll…scroll… (Lot’s of news here)…scroll…Oh wait! There it is! It’s akin to having your very important news below the fold in the lower left hand corner of the newspaper. Um…not great placement! The social media options should take more precedent than the Book. Oh…no RSS feed on that news listing or for updates on the site at all. I like the “get right to the info” insert on the homepage, but other than the blog, Brownback is not really pushing the social media on his site in any aggressive way. Even the video on his site is not linked through YouTube – it’s a separate (albeit cleaner and more polished) service.


YouTube: Mix of different videos – he’s got his personal message up. Gee…why isn’t it on his website? Or linked through Facebook? or MySpace? Basic listing of a mix of videos anything from the simple non-professional to the clips from debates, etc. 484 subscribers.


MySpace: Pretty basic MySpace site. Another nice, neat and clean site that has video – um…but it’s not of him…it’s of a piece from the weather channel about skiing in Colorado. Hmmm… (anyone in charge of CONSISTENCY here Sen. Brownback?) He does have that great little blog application that comes with an RSS Feed (I wonder if his MySpace interns are talking with his Website Team?) He’s got issues tags going and a list of news releases. No music though! Total friends as of today: 11062!


Facebook: So the Web folks at Brownback’s site didn’t link to the PUBLIC Facebook page, so um…when you click on the link you go to the login screen – the one that says you must be a member! Oops! They should fix that! On the main Facebook section, he’s got some applications running – pulling in the YouTube and he has a connection to the Newsvine Election ’08 which is nice. He links to his website and to his YouTube. Nothing super exciting here, but providing some information and some linking. Doesn’t look like they have an “official” Sen. Brownback group – lots of unofficial ones though. If they do decide to set up a group (and they should) they better get creative and make it begin with “A” like “Americans for Sam Brownback: The OFFICIAL Facebook Group” why? Because groups are listed in alpha order and it is wicked hard to go through them all to find the official one. 2,136 supporters as of today.
Flickr: Standard list of campaign type photos from the heartland! Waving and smiling. No comments going on that I can tell.


Blog: Ok, so here’s where it really fell down. Brownback’s blog is developed in the “goingon.com” network which is an open space. So, this isn’t really bad or anything, although it looses the polish of one that is incorporated into the site. There’s widgets and tag clouds…standard stuff. It’s the content that is very poor. If I was grading this, it would fail. What’s here? News releases and Speeches. Not that in itself is bad, but there is a place for a news release and speeches and a blog is not it, UNLESS you are commenting on them or quoting them. I said it for Biden and I’m going to say it again – if you have time to pull off a 1 minute video for YouTube, you should have time to post something in your own blog. If you aren’t, then you should have staff that are. Using the open platform here means you have more of a discussion forum – someone even asked for cheap hotel rates so they could volunteer. The link to his website is all the way at the bottom. 175 members.


Search Results: As I searched for Sam Brownback the results were interesting to say the least. At Google his campaign comes up number one in Organic search and his Sen. site is ranked third. Great for the campaign. Of course, the sponsored ads are a hoot! Guess what is number one? Not Brownback! It’s MITT ROMNEY!! So a little extra bidding on those key words there eh Mitt? I’m surprised Brownback’s campaign isn’t on this one. It’s like Mitt taking out a banner ad on the Brownback website! At Live, his senate site comes up first, then WikiPedia.com, then news and then his campaign site. He has no sponsored ads (and neither does Mitt!). At Yahoo! the campaign comes first, then the senate and then WikiPedia.com. MySpace shows up a bit further down. Sponsored ads are a mix, but no Mitt!


Recommendations: Well, there are some good things going on for Brownback on the web – natural search placement is high (top three in the top three), and the website isn’t too bad. But from a social media perspective he is doing poorly. Little linking is going on, and it’s hard to get from one to the other (hint: social networking and media means, connection…connection…connection!). By far the worst however is his blog. If you really want to use a blog in a campaign, make a commitment to it. Make it personal. Integrate it in your website and do more than post speeches! It’s a great way for constituents to interact with the candidate and key staffers, and the campaign doesn't have to pay a lot of money to do make it happen! Opportunity lost.

Tuesday, July 31, 2007

Presidential Candidate Social Media Analysis #1: Joe Biden (D)


Social Media Analysis: Sen. Joe Biden (D)

Sen. Joe Biden has the following:


  1. Website: Joebiden.com


  2. YouTube: joebidendotcom


  3. MySpace: myspace.com/bidenforpresident


  4. Facebook: http://www.facebook.com/p/Joe_Biden/621825112


  5. FlickR: http://www.flickr.com/photos/70888802@N00/


  6. Blog: http://blog.joebiden.com/


He also has an email newsletter you can sign up for on the website and an RSS feed.


Let's go a bit deeper, shall we?


Website: Pretty standard for the most part. There's the video plugs and the links to the social networking sites, with prime placement for recent YouTube videos. The RSS feed is right up front, which is cool. It's actually nicely laid out and easy to follow.


YouTube: Good list of videos and his main one that is up right now is linked from Website as well. Very YouTube-ish and not professional. This is a good thing. Just Joe, talking to the camera -- looks like a hotel in the background. What are the numbers? 1090 subscribers.


MySpace: For a MySpace site, it's clean and easy to follow -- what gives? (grin) He's got the video going...but no great theme song. Need to add in some music! Several nice applications -- the blog roll is sweet! Good level of overlap between information on his MySpace and his Website. The big question...how many friends? 13517!


FaceBook: Now remember, if you want to see the whole thing you have to be a member of Facebook. So very standard here. No use of applications at all. No listed on the NewsVine Election 08 Application. Could be much improved by addition of video applications and more. 3616 Supporters so far.


Flickr: Again standard. Lots of pictures.


Blog: So the blog isn't bad, although I'm not seeing any posts by Biden himself. Yes, I know, he's a busy guy...but if he has time to make a video...I wonder why the staff isn't incorporating his videos in as part of a vlog -- he could toss out a 30 second just for the blogroll, then hit the 1 - 2 minute for YouTube. Not too exciting overall.


Recommendations: So the Biden team has a lot of the different social sites covered, but what I don't see is a lot of action overall. I subscribed to the email newsletter and didn't get anythign in my email for several days. Haven't seen anything from him on Meet Up, and without creating a full group on Facebook, there's no way to message the members easily. The Facebook site could be juiced up quite a bit and really the goal is to have people recommend to their friends. Overall some good things going on, but not enough to really take advantage of the social media.


What does Biden have that is different?: Well, he started a book tour today! The book is called "Promises to Keep". It's touted on his website.


P.S. added 8/4/07: I realized as I read over this that I didn't get into search! Oops. So when you got to Google and search on "Biden" you see his Senate site at the top organic ranking (this is good!), then the Wikipedia entry (gotta love Wikipedia!), then Biden for Pres in the third ranking, and then news results and some other items, including, lower down his MySpace and his YouTube...actually not a bad showing. The sponsored ad is for "indecision2008.com". Yahoo! Search is similar with a great deal of different sponsored ads -- no of which are by the candidate himself. MSN Live, well, it doesn't show his campaign website until the sixth ranking, below his MySpace. His Senate site is ranked #1, which is good. However, since he can't link to his campaign website from there (I believe there is a regulation about that), and they aren't doing any sponsored ads, if people don't know he exists (yep, it's a possibilitiy given the poor overall media coverage) then he's going to be hard to find.

Sunday, July 29, 2007

Social Media and the 2008 Presidency: Part I

As I prepare for the fall semester and teaching several marketing courses including one on Online Visibility and one on Social Networking, it's time to begin my series on Social Media and Presidency.

What seems like ages ago, Howard Dean of Vermont-fame (no...not scream fame) set out to do the impossible -- become a presidential contender. He had no money and no one knew who he was except for Vermonters, and well, that's not a lot of people! What he did have, however was a great staff and an innovative group of people who began to use the internet in ways no other candidate had ever thought of. I certainly won't give Howard Dean the credit...if you had paid attention to the state of the Vermont State websites while he was Gov....well...you'd know why! Regardless...he and his staff used the web and started a firestorm.

Fast forward to the 2008 presidential elections, and as social media and Web 2.0 buzz abound, and experts try to figure out how to track it all we have a full field of wannabes on many sides who are using the web to reach and engage with donors and voters. But how are they doing? That's the subject of my blog series on social media and the presidency.

In a time when we have full fields of both Democratic and Republican persuasion, plus quite a few "other", and at a time when even the media is jumping in on the Web 2.0 frenzy -- did you watch the Democratic YouTube/CNN debates last week? -- well someone's got to track it all, and it might as well be yours truly. Besides it will work wonders for my classroom!

We begin the series with a listing of the candidates I will review. Now as I mentioned, there are scads and scads of them. Just check out the lists at Project Vote Smart if you want a good idea! Sorry folks, but I'm not going to review them all. I will be analyzing the main candidates as posted at the Washington Post. I know, they are only showing the main two parties which is a draw-back, so if you are interested and would like me to put in a review of a third party candidate, let me know who it is and I'll take a look!

I won't play an favorites and will just run through them alphabetically with no regard to party affiliation. Again, if you recommend one to me that is not on the list, I'll take a look at them too.

My analysis will consist of a candidate website review, a social networking site review (MySpace and Facebook), with an emphasis on Facebook Applications, and various other social media sites such as YouTube. I will also look to see if the candidates are using newer options such as Twitter. I'll also be poking around Second Life to see if we have any virtual campaigning going on. Of course, blogging will be a part of it as well! I'll also see how they rank in the search engines (Google, Yahoo! and MSN Live) and if they are buying sponsored ads. Yeah, I know that's not really social media, it's paid placement, but running ads on the web is a far cry from what was going on a few short years ago!

Oh...and as a P.S. to the series I'll review the DNC and the RNC and their online visibility! That'll be fun.

So here is the list of the candidates I will be reviewing (subject to change based on drop outs and drop ins and only those who have filed. Not messing with the speculations at this time so no review of Al, Newt or Chuck -- Sorry!)

Joe Biden (D)
Sam Brownback (R)
Hillary Clinton (D)
Chris Dodd (D)
John Edwards (D)
Rudy Giuliani(R)
Mike Gravel (D)
Mike Huckabee (R)
Duncan Hunter (R)
Dennis Kucinich (D)
John McCain (R)
Barack Obama (D)
Ron Paul (R)
Bill Richardson (D)
Mitt Romney (R)
Tommy Thompson (R)

Stay tuned!!

Wednesday, July 25, 2007

Blog Stopper -- Writing the Dissertation

So it's been a bit longer than I would like since I've posted, and this one is going to be just a quick note.

I'm writing Chapter Four of my dissertation. The topic? Teaching technology applications to college students. Why? Because they aren't as savvy as we thought. Really? Yep! How do I know? Well, I've been teaching them for a awhile and I have completed my study which I conducted in Fall '06. The dissertation is moveing along and I'll have more once I get through both Chapters 4 and 5. When? Um....

Soon...I hope!

Cheers!

Elaine

Saturday, July 14, 2007

The Vermont Equation: (Web 2.0 + Jobs 2.0) x (Education 2.0 + Policy 2.0) = Economy 2.0

Ok, so as I take a break in writing my dissertation -- working on Chapter Four the oh so important data reporting chapter (more on this after I'm done with Chapter Four in a week or so) -- which explains the lack of recent postings in my blog, BTW -- (yeah..run on sentence here much?) my attention was grabbed today by some interesting news tidbits in today's BFP.

Actually, it's been building since early last week and the whole Vermont Legislature Veto push on July 11th. Results were not so impressive, or fabulous depending on your personal POV. for my personal POV...well...read between the lines! And it then leads into the media rant I've been having lately.

Article #1: FORBES RANKS VT 32nd FOR BUSINESS (I'd link directly to the story at BFP, but trying to find it on their site is like ... well ... go there...you find it! ) So here's a link from the Bennington Banner Website which came up FIRST after the Forbes.com listing.

Reading this article from the AP (a nicely balanced one, BTW), you get the clear picture that Vermont is "Bad for Business", or at least in the Gov's eye. Here's the kicker quote from Kevin Dorn, secretary of the state Agency of Commerce and Community Development,

"Obviously, Forbes is a magazine that business leaders read and follow closely. ...If they're dropping our rating that's not a good thing for our economic future."
Hmmm....how does this tie into the unsuccessful VETO override of H.520 on July 11th? AP reporter David Gram quotes House Speaker Gaye Symington that the bill (if not vetoed by the Gov.) would have:

"...created jobs and helped businesses and other Vermonters reduce energy costs."
But the real story here is not the political wrangling. It's the pull quote. The pull quote from David Blittersdorf, Founder of NRG Systems Inc. And frankly this is where I think the real story is!

We could jump that positioning to top 10 if we really supported the right businesses in the right fields"
But before I go there...here's the final main piece from the sources Gram used for the story (by the way, did I mention yet how great it is to read a story where many POV's are highlighted?). Gram quotes Doug Hoffer a Burlington analyst who had some good questions, such as the methodology behind the Forbes report/ranking, and the fact that the Administration here in VT continues to site the costs of electricity and taxes are businesses biggest burdens in our state and we should lessen those burdens to get companies to come here.
"electric costs and taxes for most businesses together represent somewhere between 2 and 5 percent of their overhead. Unless you're an aluminium smelter or a ski area running lifts all the time, your energy costs are just not that big a factor"
He also said there are other factors -- such as universities, and similar businesses near by.

So my take on all of this? Well bear with me for a moment...and turn with me to the business section of today's BFP and we'll look at the next article...

Article #2: TECH COMPANY SHIFTS PLANS; WILL MOVE TO S. BURLINGTON
In this article, BFP reporter Leslie Wright reports on the growth of Qimonda, a local DRAM R&D Facility, with a focus on the fact that they have outgrown their Williston location and that due to select board wrangling and zoning issues taking way too long, the company is locating in S. Burlington at Technology Park, occupying 60,000 square feet of a 70,0000 square foot building.
What's the news here? S. Burlington beats out Williston. Another zoning problem. Too hard to build new space. Go somewhere else.

What about -- Vermont keeps a tech company that is part of a larger company with offices headquartered in Germany, manufacturing facilities all over the world and R&D space in locations that include Munich, Dresden (Germany), Padua (Italy), Raleigh, Burlington (US) and Xi'an (China). What about that this company is hiring 30 employees right here in Vermont?

And finally....the third article...a small side bar..
Article #3: FRESHTRACKS INVESTS IN WILLISTON TECH FIRM

FreshTracks Capital, a local VC has invested in NEHP, Inc. a maker of components for semiconductor manufacturing equipment as well as the life sciences industries. Why? Because it is a high growth field and where are they headquartered? Right here in Vermont!

So how do these all connect?

All of this relates to a changing marketplace and a changing economic base in our small state. Policies that support what was traditionally our largest employment base (and still is, I believe) -- manufacturing and tourism -- are being favored over policies that attract a new kind of business. Technology firms that are R&D based, or software or web-based. Firms where knowledge workers are needed. Where new skills are demanded.

The Vermont Software Developers Alliance, the Web Analytics Association, the Burlington Interactive Group -- all of these groups lament the fact that they can't find qualified individuals to work for them. These aren't low-paying manufacturing jobs -- these are programming, marketing, design, project management, sales jobs -- professional positions that build an economic foundation for a different workforce and bring a whole new perspective to the policies we need to be considering. It demands more of our politicians, more of our business organizations, and more of colleges and universities.

Today's articles show this importance. So what if Forbes says we are 32. We have amazing businesses here doing amazing work and creating amazing jobs...(AMAZING!). We need policies to keep it going.

Here at Champlain we are engaged in a culture-shift one that is about balancing between program-specific skills such as e-Business or Marketing and building a stronger and more equal liberal arts core for our students -- call it Education 2.0. While I'm biased (obviously), I believe this is one way to get the workforce ready for "Jobs 2.o". Students of mine are working in these areas. They are going into firms like Dealer.com and LoanBright and interning. They are working at EpikOne and other local firms. While there are many who leave for Boston and places all over the country, the more jobs we have that appeal to the professional worker, the more of these students will stay. They like it here. They like the lifestyle. But they want jobs that will challenge them and that are professional in nature.

So we have Web 2.o -- the evolution of the Internet from passive to consumer generated content. We are beginning to build a base of employers who are offering Jobs 2.0. We are educating students with Education 2.0. Now it's time for Policy 2.0. The old policies that address fundamental economic issues such as taxes, health care, energy use, education...yep they are all economic drivers...aren't separate. They are integrated. They must be looked at holistically and with an eye towards the types of jobs that will move Vermont ahead. H.520 was such a bill. Just look at how one business organization, VBSR pushed for this to be passed. Businesses were behind it -- it provided ways to grow NEW energy resources. Other bills should do the same, and our Gov. and administration should be considering that green policy is more than adding additional loan burdens to cash-strapped individuals and cutting tax burdens for companies. At the same time, our legislature has to support our current infrastructure while it looks to the future. Compromise on H.520 would have moved us forward on a track to real policy. We need to build for Economy 2.0

But hey...I'm just an marketer and a social media buff...what the hell do I know?

Thursday, July 05, 2007

CO2 Music Video

A quick thanks to Cathy Resmer over at Seven Days for showcasing this gem in her Vermont YouTube of the Day on June 28th before she went on vacation. Yeah, I know...that was like a week ago...however, still timely.

Why? Well the deadline is July 11th. Noteably my sisters birthday (Happy Birthday Laura -- You will ALWAYS be older than me!) but also the day when Vermont Legislators come together for some very important business -- namely H520: THE VERMONT ENERGY EFFICIENCY AND AFFORDABILITY ACT.

First, we have a local rap group that has decided to get all advocac-y like (which I LOVE, by the way!) and has created a video about CO2 and H520 with a direct call to action. Check it:



Now not only do we have this, but we also have local business group, Vermont Businesses for Social Responsibility (VBSR) advocating for the veto override. They've created an advertising campaign and posted information on their website.

So what is significant about all of this?

Well, in my mind we have a great mixing of social media (i.e. YouTube) and youth (X10) (i.e. anyone younger than me!) and business (VBSR) coming together (sort-of) on an issue that even Al Gore has weighed in on (they've got a video of his points posted).

Now, if only VBSR would reach out and get X10 to work with them on this! Perhaps they should contact the Vermont Public Interest Research Group (VPIRG) where one of the rappers is interning...as a matter of fact you can find the Video on the VPIRG site too, along with lots more info! Their blog is also quite informative.

Great mix of online tools to spur activism. I wonder if they are using Facebook? Hmmm....

So the big question -- will the legislature get the 2/3rds they need to override? And the even bigger question -- did social media help them raise enough awareness that people in Vermont sat up and took notice?

We'll see on the 11th.

Monday, July 02, 2007

Zoho Office on Facebook

I just "Dugg" a blog post from Zoli Erdos an entreprenuer and startup advisor out of California about a new application for Facebook that allows for word processing, spreadsheets and presentation documents to be created online and shared with your friends in facebook. read more digg story

I added the application just a little while ago and selected a few folks to invite to it. It looks very interesting and is yet another way to utilize these Facebook Aps outside of the "social" norms of who is hot and what is not.

My summer experiment with Facebook as a courseroom support system for several independent studies seems to be going well. The addition of this application moves the possibilities even further! Students can collaborate online with word processing documents, spreadsheets and presentations. I'm going to have to teach them how. We are going to have to learn the best ways to use these applications and the most appropriate times to work with them -- but it looks like I have my work cut out for me this coming fall! I might use this for one class and see how it goes.

Sunday, July 01, 2007

Playing the news...or news gaming....or....

Many thanks to Influential Marketing blogger Rohit Bhargava for this heads up on the new MSNBC Game NewsBreaker.

He points out that MSNBC is trying a new way to engage their audience around the news, bringing back a sense of discovery at a time when many (myself included) are using RSS to weed out anything we don't care about or have interest in (sports and entertainment, for example).

I of course had to check it out. Playing a game that requires me to make sure I get the ball to bounce back up (pong fans raise your hands) at the same time I try to catch the news headline as it falls towards the bottom of the screen. Hmmm....and you know what my reward is when I run out of shots? I get to read the news items I caught!

Changes the whole meaning of gaming the news, doesn't it? What do I think? You know, I really don't know what I think. I like the news. I read the news. I don't need a gimmick to get me to read the news and frankly I like RSS which allows me to get the news I care about without being inundated with stupid news about Anna Nichole and Paris Hilton or people standing in lines for the iPhone.

The results of my game? See for yourself!


Yeah...I know...it's a tiny screen shot.

Anyway as the ball moves about the screen hitting different colored tiles, news items begin to drop, and as I "catch" them you can see that the right hand column saves them for reading later.
Wow! I sure do have a lot of news captured!

Now, I know that the images are really too small for everyone to read, so I recreated the captured list so everyone can see the myriad of wonderful news items I have won the right to read.

Ok, so this is pretty small too. So here's the list:

Scientific smorgasbord on the web
Iraqi PM blasts U.S. after raid kills 26
Video: NBC: Poison ivy boom tied to warming
Experts: Docs need to call fat kids 'obese'
Quiz: How well do you know the princes?
NYPD: Bombs meant to inflict 'mass casualties'
Clement: Breakdown of unresricted free agents
Motorola selling RAZR2 phone in S. Korea
iPhone: Smartphone for the rest of us?
Fun Paula, Diva Paula co-star on Abdul's show
Jet engine flies at 10 times speed of sound
Israeli forces kill 11 in Gaza
Some still can't get their hands on Wii
Squash grown 10,000 years ago in Peru
Bloomberg had heart surgery in 2000
Rover may R.I.P. on Mars after its next descent
Bush, Putin all smiles as summit starts
Homicides soar in East Coast cities

Ok then. I was wrong. I forgot about Paula Abdul as a news item. *sigh* You know, I don't know what I would have done had I not found out that I could take a quiz to find out what I know about the princes and that there are poor people out there who can't get their hands on a Wii and that there is a breakdown of unrestricted free agents (whatever those are).

Sorry...I waxed sarcastic there for a minute.

I give MSNBC credit for having fun and trying to come up with unique ways of getting people to engage with the news. It's certainly different.

Of course...writing news stories that are actually news might help too (*cough*).

Well then, there you have it...I'll keep my RSS but will certainly see how Newsbreaker plays with my students. Perhaps I'm just not the target audience.

Oh...by the way, anyone notice the change in the CNN design for the website? Looks pretty good and certainly easier on my eyes.