Tuesday, July 31, 2007

Presidential Candidate Social Media Analysis #1: Joe Biden (D)


Social Media Analysis: Sen. Joe Biden (D)

Sen. Joe Biden has the following:


  1. Website: Joebiden.com


  2. YouTube: joebidendotcom


  3. MySpace: myspace.com/bidenforpresident


  4. Facebook: http://www.facebook.com/p/Joe_Biden/621825112


  5. FlickR: http://www.flickr.com/photos/70888802@N00/


  6. Blog: http://blog.joebiden.com/


He also has an email newsletter you can sign up for on the website and an RSS feed.


Let's go a bit deeper, shall we?


Website: Pretty standard for the most part. There's the video plugs and the links to the social networking sites, with prime placement for recent YouTube videos. The RSS feed is right up front, which is cool. It's actually nicely laid out and easy to follow.


YouTube: Good list of videos and his main one that is up right now is linked from Website as well. Very YouTube-ish and not professional. This is a good thing. Just Joe, talking to the camera -- looks like a hotel in the background. What are the numbers? 1090 subscribers.


MySpace: For a MySpace site, it's clean and easy to follow -- what gives? (grin) He's got the video going...but no great theme song. Need to add in some music! Several nice applications -- the blog roll is sweet! Good level of overlap between information on his MySpace and his Website. The big question...how many friends? 13517!


FaceBook: Now remember, if you want to see the whole thing you have to be a member of Facebook. So very standard here. No use of applications at all. No listed on the NewsVine Election 08 Application. Could be much improved by addition of video applications and more. 3616 Supporters so far.


Flickr: Again standard. Lots of pictures.


Blog: So the blog isn't bad, although I'm not seeing any posts by Biden himself. Yes, I know, he's a busy guy...but if he has time to make a video...I wonder why the staff isn't incorporating his videos in as part of a vlog -- he could toss out a 30 second just for the blogroll, then hit the 1 - 2 minute for YouTube. Not too exciting overall.


Recommendations: So the Biden team has a lot of the different social sites covered, but what I don't see is a lot of action overall. I subscribed to the email newsletter and didn't get anythign in my email for several days. Haven't seen anything from him on Meet Up, and without creating a full group on Facebook, there's no way to message the members easily. The Facebook site could be juiced up quite a bit and really the goal is to have people recommend to their friends. Overall some good things going on, but not enough to really take advantage of the social media.


What does Biden have that is different?: Well, he started a book tour today! The book is called "Promises to Keep". It's touted on his website.


P.S. added 8/4/07: I realized as I read over this that I didn't get into search! Oops. So when you got to Google and search on "Biden" you see his Senate site at the top organic ranking (this is good!), then the Wikipedia entry (gotta love Wikipedia!), then Biden for Pres in the third ranking, and then news results and some other items, including, lower down his MySpace and his YouTube...actually not a bad showing. The sponsored ad is for "indecision2008.com". Yahoo! Search is similar with a great deal of different sponsored ads -- no of which are by the candidate himself. MSN Live, well, it doesn't show his campaign website until the sixth ranking, below his MySpace. His Senate site is ranked #1, which is good. However, since he can't link to his campaign website from there (I believe there is a regulation about that), and they aren't doing any sponsored ads, if people don't know he exists (yep, it's a possibilitiy given the poor overall media coverage) then he's going to be hard to find.

Sunday, July 29, 2007

Social Media and the 2008 Presidency: Part I

As I prepare for the fall semester and teaching several marketing courses including one on Online Visibility and one on Social Networking, it's time to begin my series on Social Media and Presidency.

What seems like ages ago, Howard Dean of Vermont-fame (no...not scream fame) set out to do the impossible -- become a presidential contender. He had no money and no one knew who he was except for Vermonters, and well, that's not a lot of people! What he did have, however was a great staff and an innovative group of people who began to use the internet in ways no other candidate had ever thought of. I certainly won't give Howard Dean the credit...if you had paid attention to the state of the Vermont State websites while he was Gov....well...you'd know why! Regardless...he and his staff used the web and started a firestorm.

Fast forward to the 2008 presidential elections, and as social media and Web 2.0 buzz abound, and experts try to figure out how to track it all we have a full field of wannabes on many sides who are using the web to reach and engage with donors and voters. But how are they doing? That's the subject of my blog series on social media and the presidency.

In a time when we have full fields of both Democratic and Republican persuasion, plus quite a few "other", and at a time when even the media is jumping in on the Web 2.0 frenzy -- did you watch the Democratic YouTube/CNN debates last week? -- well someone's got to track it all, and it might as well be yours truly. Besides it will work wonders for my classroom!

We begin the series with a listing of the candidates I will review. Now as I mentioned, there are scads and scads of them. Just check out the lists at Project Vote Smart if you want a good idea! Sorry folks, but I'm not going to review them all. I will be analyzing the main candidates as posted at the Washington Post. I know, they are only showing the main two parties which is a draw-back, so if you are interested and would like me to put in a review of a third party candidate, let me know who it is and I'll take a look!

I won't play an favorites and will just run through them alphabetically with no regard to party affiliation. Again, if you recommend one to me that is not on the list, I'll take a look at them too.

My analysis will consist of a candidate website review, a social networking site review (MySpace and Facebook), with an emphasis on Facebook Applications, and various other social media sites such as YouTube. I will also look to see if the candidates are using newer options such as Twitter. I'll also be poking around Second Life to see if we have any virtual campaigning going on. Of course, blogging will be a part of it as well! I'll also see how they rank in the search engines (Google, Yahoo! and MSN Live) and if they are buying sponsored ads. Yeah, I know that's not really social media, it's paid placement, but running ads on the web is a far cry from what was going on a few short years ago!

Oh...and as a P.S. to the series I'll review the DNC and the RNC and their online visibility! That'll be fun.

So here is the list of the candidates I will be reviewing (subject to change based on drop outs and drop ins and only those who have filed. Not messing with the speculations at this time so no review of Al, Newt or Chuck -- Sorry!)

Joe Biden (D)
Sam Brownback (R)
Hillary Clinton (D)
Chris Dodd (D)
John Edwards (D)
Rudy Giuliani(R)
Mike Gravel (D)
Mike Huckabee (R)
Duncan Hunter (R)
Dennis Kucinich (D)
John McCain (R)
Barack Obama (D)
Ron Paul (R)
Bill Richardson (D)
Mitt Romney (R)
Tommy Thompson (R)

Stay tuned!!

Wednesday, July 25, 2007

Blog Stopper -- Writing the Dissertation

So it's been a bit longer than I would like since I've posted, and this one is going to be just a quick note.

I'm writing Chapter Four of my dissertation. The topic? Teaching technology applications to college students. Why? Because they aren't as savvy as we thought. Really? Yep! How do I know? Well, I've been teaching them for a awhile and I have completed my study which I conducted in Fall '06. The dissertation is moveing along and I'll have more once I get through both Chapters 4 and 5. When? Um....

Soon...I hope!

Cheers!

Elaine

Saturday, July 14, 2007

The Vermont Equation: (Web 2.0 + Jobs 2.0) x (Education 2.0 + Policy 2.0) = Economy 2.0

Ok, so as I take a break in writing my dissertation -- working on Chapter Four the oh so important data reporting chapter (more on this after I'm done with Chapter Four in a week or so) -- which explains the lack of recent postings in my blog, BTW -- (yeah..run on sentence here much?) my attention was grabbed today by some interesting news tidbits in today's BFP.

Actually, it's been building since early last week and the whole Vermont Legislature Veto push on July 11th. Results were not so impressive, or fabulous depending on your personal POV. for my personal POV...well...read between the lines! And it then leads into the media rant I've been having lately.

Article #1: FORBES RANKS VT 32nd FOR BUSINESS (I'd link directly to the story at BFP, but trying to find it on their site is like ... well ... go there...you find it! ) So here's a link from the Bennington Banner Website which came up FIRST after the Forbes.com listing.

Reading this article from the AP (a nicely balanced one, BTW), you get the clear picture that Vermont is "Bad for Business", or at least in the Gov's eye. Here's the kicker quote from Kevin Dorn, secretary of the state Agency of Commerce and Community Development,

"Obviously, Forbes is a magazine that business leaders read and follow closely. ...If they're dropping our rating that's not a good thing for our economic future."
Hmmm....how does this tie into the unsuccessful VETO override of H.520 on July 11th? AP reporter David Gram quotes House Speaker Gaye Symington that the bill (if not vetoed by the Gov.) would have:

"...created jobs and helped businesses and other Vermonters reduce energy costs."
But the real story here is not the political wrangling. It's the pull quote. The pull quote from David Blittersdorf, Founder of NRG Systems Inc. And frankly this is where I think the real story is!

We could jump that positioning to top 10 if we really supported the right businesses in the right fields"
But before I go there...here's the final main piece from the sources Gram used for the story (by the way, did I mention yet how great it is to read a story where many POV's are highlighted?). Gram quotes Doug Hoffer a Burlington analyst who had some good questions, such as the methodology behind the Forbes report/ranking, and the fact that the Administration here in VT continues to site the costs of electricity and taxes are businesses biggest burdens in our state and we should lessen those burdens to get companies to come here.
"electric costs and taxes for most businesses together represent somewhere between 2 and 5 percent of their overhead. Unless you're an aluminium smelter or a ski area running lifts all the time, your energy costs are just not that big a factor"
He also said there are other factors -- such as universities, and similar businesses near by.

So my take on all of this? Well bear with me for a moment...and turn with me to the business section of today's BFP and we'll look at the next article...

Article #2: TECH COMPANY SHIFTS PLANS; WILL MOVE TO S. BURLINGTON
In this article, BFP reporter Leslie Wright reports on the growth of Qimonda, a local DRAM R&D Facility, with a focus on the fact that they have outgrown their Williston location and that due to select board wrangling and zoning issues taking way too long, the company is locating in S. Burlington at Technology Park, occupying 60,000 square feet of a 70,0000 square foot building.
What's the news here? S. Burlington beats out Williston. Another zoning problem. Too hard to build new space. Go somewhere else.

What about -- Vermont keeps a tech company that is part of a larger company with offices headquartered in Germany, manufacturing facilities all over the world and R&D space in locations that include Munich, Dresden (Germany), Padua (Italy), Raleigh, Burlington (US) and Xi'an (China). What about that this company is hiring 30 employees right here in Vermont?

And finally....the third article...a small side bar..
Article #3: FRESHTRACKS INVESTS IN WILLISTON TECH FIRM

FreshTracks Capital, a local VC has invested in NEHP, Inc. a maker of components for semiconductor manufacturing equipment as well as the life sciences industries. Why? Because it is a high growth field and where are they headquartered? Right here in Vermont!

So how do these all connect?

All of this relates to a changing marketplace and a changing economic base in our small state. Policies that support what was traditionally our largest employment base (and still is, I believe) -- manufacturing and tourism -- are being favored over policies that attract a new kind of business. Technology firms that are R&D based, or software or web-based. Firms where knowledge workers are needed. Where new skills are demanded.

The Vermont Software Developers Alliance, the Web Analytics Association, the Burlington Interactive Group -- all of these groups lament the fact that they can't find qualified individuals to work for them. These aren't low-paying manufacturing jobs -- these are programming, marketing, design, project management, sales jobs -- professional positions that build an economic foundation for a different workforce and bring a whole new perspective to the policies we need to be considering. It demands more of our politicians, more of our business organizations, and more of colleges and universities.

Today's articles show this importance. So what if Forbes says we are 32. We have amazing businesses here doing amazing work and creating amazing jobs...(AMAZING!). We need policies to keep it going.

Here at Champlain we are engaged in a culture-shift one that is about balancing between program-specific skills such as e-Business or Marketing and building a stronger and more equal liberal arts core for our students -- call it Education 2.0. While I'm biased (obviously), I believe this is one way to get the workforce ready for "Jobs 2.o". Students of mine are working in these areas. They are going into firms like Dealer.com and LoanBright and interning. They are working at EpikOne and other local firms. While there are many who leave for Boston and places all over the country, the more jobs we have that appeal to the professional worker, the more of these students will stay. They like it here. They like the lifestyle. But they want jobs that will challenge them and that are professional in nature.

So we have Web 2.o -- the evolution of the Internet from passive to consumer generated content. We are beginning to build a base of employers who are offering Jobs 2.0. We are educating students with Education 2.0. Now it's time for Policy 2.0. The old policies that address fundamental economic issues such as taxes, health care, energy use, education...yep they are all economic drivers...aren't separate. They are integrated. They must be looked at holistically and with an eye towards the types of jobs that will move Vermont ahead. H.520 was such a bill. Just look at how one business organization, VBSR pushed for this to be passed. Businesses were behind it -- it provided ways to grow NEW energy resources. Other bills should do the same, and our Gov. and administration should be considering that green policy is more than adding additional loan burdens to cash-strapped individuals and cutting tax burdens for companies. At the same time, our legislature has to support our current infrastructure while it looks to the future. Compromise on H.520 would have moved us forward on a track to real policy. We need to build for Economy 2.0

But hey...I'm just an marketer and a social media buff...what the hell do I know?

Thursday, July 05, 2007

CO2 Music Video

A quick thanks to Cathy Resmer over at Seven Days for showcasing this gem in her Vermont YouTube of the Day on June 28th before she went on vacation. Yeah, I know...that was like a week ago...however, still timely.

Why? Well the deadline is July 11th. Noteably my sisters birthday (Happy Birthday Laura -- You will ALWAYS be older than me!) but also the day when Vermont Legislators come together for some very important business -- namely H520: THE VERMONT ENERGY EFFICIENCY AND AFFORDABILITY ACT.

First, we have a local rap group that has decided to get all advocac-y like (which I LOVE, by the way!) and has created a video about CO2 and H520 with a direct call to action. Check it:



Now not only do we have this, but we also have local business group, Vermont Businesses for Social Responsibility (VBSR) advocating for the veto override. They've created an advertising campaign and posted information on their website.

So what is significant about all of this?

Well, in my mind we have a great mixing of social media (i.e. YouTube) and youth (X10) (i.e. anyone younger than me!) and business (VBSR) coming together (sort-of) on an issue that even Al Gore has weighed in on (they've got a video of his points posted).

Now, if only VBSR would reach out and get X10 to work with them on this! Perhaps they should contact the Vermont Public Interest Research Group (VPIRG) where one of the rappers is interning...as a matter of fact you can find the Video on the VPIRG site too, along with lots more info! Their blog is also quite informative.

Great mix of online tools to spur activism. I wonder if they are using Facebook? Hmmm....

So the big question -- will the legislature get the 2/3rds they need to override? And the even bigger question -- did social media help them raise enough awareness that people in Vermont sat up and took notice?

We'll see on the 11th.

Monday, July 02, 2007

Zoho Office on Facebook

I just "Dugg" a blog post from Zoli Erdos an entreprenuer and startup advisor out of California about a new application for Facebook that allows for word processing, spreadsheets and presentation documents to be created online and shared with your friends in facebook. read more digg story

I added the application just a little while ago and selected a few folks to invite to it. It looks very interesting and is yet another way to utilize these Facebook Aps outside of the "social" norms of who is hot and what is not.

My summer experiment with Facebook as a courseroom support system for several independent studies seems to be going well. The addition of this application moves the possibilities even further! Students can collaborate online with word processing documents, spreadsheets and presentations. I'm going to have to teach them how. We are going to have to learn the best ways to use these applications and the most appropriate times to work with them -- but it looks like I have my work cut out for me this coming fall! I might use this for one class and see how it goes.

Sunday, July 01, 2007

Playing the news...or news gaming....or....

Many thanks to Influential Marketing blogger Rohit Bhargava for this heads up on the new MSNBC Game NewsBreaker.

He points out that MSNBC is trying a new way to engage their audience around the news, bringing back a sense of discovery at a time when many (myself included) are using RSS to weed out anything we don't care about or have interest in (sports and entertainment, for example).

I of course had to check it out. Playing a game that requires me to make sure I get the ball to bounce back up (pong fans raise your hands) at the same time I try to catch the news headline as it falls towards the bottom of the screen. Hmmm....and you know what my reward is when I run out of shots? I get to read the news items I caught!

Changes the whole meaning of gaming the news, doesn't it? What do I think? You know, I really don't know what I think. I like the news. I read the news. I don't need a gimmick to get me to read the news and frankly I like RSS which allows me to get the news I care about without being inundated with stupid news about Anna Nichole and Paris Hilton or people standing in lines for the iPhone.

The results of my game? See for yourself!


Yeah...I know...it's a tiny screen shot.

Anyway as the ball moves about the screen hitting different colored tiles, news items begin to drop, and as I "catch" them you can see that the right hand column saves them for reading later.
Wow! I sure do have a lot of news captured!

Now, I know that the images are really too small for everyone to read, so I recreated the captured list so everyone can see the myriad of wonderful news items I have won the right to read.

Ok, so this is pretty small too. So here's the list:

Scientific smorgasbord on the web
Iraqi PM blasts U.S. after raid kills 26
Video: NBC: Poison ivy boom tied to warming
Experts: Docs need to call fat kids 'obese'
Quiz: How well do you know the princes?
NYPD: Bombs meant to inflict 'mass casualties'
Clement: Breakdown of unresricted free agents
Motorola selling RAZR2 phone in S. Korea
iPhone: Smartphone for the rest of us?
Fun Paula, Diva Paula co-star on Abdul's show
Jet engine flies at 10 times speed of sound
Israeli forces kill 11 in Gaza
Some still can't get their hands on Wii
Squash grown 10,000 years ago in Peru
Bloomberg had heart surgery in 2000
Rover may R.I.P. on Mars after its next descent
Bush, Putin all smiles as summit starts
Homicides soar in East Coast cities

Ok then. I was wrong. I forgot about Paula Abdul as a news item. *sigh* You know, I don't know what I would have done had I not found out that I could take a quiz to find out what I know about the princes and that there are poor people out there who can't get their hands on a Wii and that there is a breakdown of unrestricted free agents (whatever those are).

Sorry...I waxed sarcastic there for a minute.

I give MSNBC credit for having fun and trying to come up with unique ways of getting people to engage with the news. It's certainly different.

Of course...writing news stories that are actually news might help too (*cough*).

Well then, there you have it...I'll keep my RSS but will certainly see how Newsbreaker plays with my students. Perhaps I'm just not the target audience.

Oh...by the way, anyone notice the change in the CNN design for the website? Looks pretty good and certainly easier on my eyes.

Thursday, June 28, 2007

Media feeding frenzy...a quick follow-up

A very quick follow-up to yesterdays post...

Yep...digg (or would that be Diggers?) have Dugg articles about danah boyd's observations -- the fact that the one story has 1735 diggs is interesting...the comments that follow it from the diggers are even more interesting.

What I like even better? Today's post from danah on her blog:

June 27, 2007
Dear esteemed members of the press,
Dear esteemed members of the press, I am in the field collecting data and then will be attending a conference. I am not able to respond right now. Do not call my house phone. Do not pester my department. And do *NOT* hound my subletter. All press inquiries should be sent to press [at] danah.org. When I can, I respond. When I can't, I don't. Do not use other email addresses - I check the press one from my phone and answer them in order when I have spare cycles. Other requests are typically ignored. The BBC coverage of my blog essay is hugely problematic. If you want to discuss what I've written, please read the essay itself. This is not a formal report. This is a blog essay based on observations from the field. And this is not a 6-month study; it is a 4-year study with a tide shift that I've noticed in the last 6 months. Again, read the essay. At some point, I will turn this into a formal article, but this is not that. Cover it as you see fit, but do not call it a report.

Thank you, THE MANAGEMENT



You go girl! Fancy that. Asking the media to READ something before they report on it. But ... there is no guarantee that they will full comprehend what they are reading and there in lies the challenge in posting "information" that is somewhat controversial on the web in an open forum.

What a great story this will be for my classes in the fall!

Tuesday, June 26, 2007

News and News...What is News? Or...Pitfalls of "Wondering" on the Web

Have you been paying attention today? I got my first inkling from the Chronicle of Higher Ed in the Wired Campus Blog of the Chronicle of Higher Education: there may be a digitial divide in social networking sites -- Facebook is for the well-to-do, upper middle class while MySpace is for the lower income, immigrants and non-college bound.

The observations actually come from danah boyd, a PhD student who is studying the implications of social networking and she dropped this little social/class bomb in a posting on her blog on the 24th of June. (she blogged today about the reactions that's she's received -- both good and bad).

It's an interesting observation that she makes here but as she says, it is but an observation and her blog essay about it shows that she's still trying to understand if there is something there or not. She provides a brief history and really more of a discussion about the evolution of the two social networking sites. Interesting that in the military, soldiers on on MySpace and officers are on Facebook -- hmm....but actually...this isn't my point about posting this information here.

Rather, I'm really interested in how information gets picked up and spread around on the web and what is NEWS. Where Danah is looking at Social Networking and Teens, my marketing interest is really about "getting the word out".

Two days ago she posts this thoughtful, questioning observation piece, which is more of a "Wondering" than anything else...and she even writes in her blog from the 24th that:

Over the last six months, i've noticed an increasing number of press articles about how high school teens are leaving MySpace for Facebook. That's only partially true. There is indeed a change taking place, but it's not a shift so much as a fragmentation. Until recently, American teenagers were flocking to MySpace. The picture is now being blurred. Some teens are flocking to MySpace. And some teens are flocking to Facebook. Which go where gets kinda sticky, because it seems to primarily have to do with socio-economic class.
In the blog essay she further points out:

I have been reticent about writing about this dynamic even though I've been tracking it for a good six months now. I don't have the language for what I'm seeing and I'm concerned about how it's going to be interpreted. I can just see the logic: if society's "good" kids are going to Facebook and the "bad" kids are going to MySpace, clearly MySpace is the devil, right? ::shudder:: It's so not that easy. Given a lack of language for talking about this, my choice of "hegemonic" and "subaltern" was intended to at least insinuate a different way of looking at this split.


And today, June 26th ...well here are just some of the news sources who have picked this one up -- and they are referencing her research. Interesting. She says herself this is but an observation and a question and she's trying to figure it out. So here's the listing, and some of the quotes from what they are writing about...I expect we'll see this on the nightly news very soon...

  • Information Week: "MySpace and Facebook have come to reflect class divisions in American society, according to an informal research project. Since Facebook opened up last September, ongoing press coverage of MySpace as a dangerous place and Facebook's positioning as a home for those with elite aspirations have help create a socioeconomic divide between the two sites, argues Danah Boyd, a Ph.D. student at the School of Information Sciences at University of California at Berkeley. " <-- a least they got it close to right!
  • TechNews World, e-Commerce Times: "Social networking sites MySpace and Facebook may seem fairly similar from the outside, but the two sites are increasingly splitting along class lines, according to a new report."
  • Hindu News, The Age in Australia, The Guardian: "In a paper this week, Ms Boyd said typical Facebook users "tend to come from families who emphasise education and going to college. They are primarily white, but not exclusively". MySpace, meanwhile, "is still home for Latino and Hispanic teens, immigrant teens" as well as "other kids who didn't play into the dominant high school popularity paradigm".
  • GameShout: "MySpace and Facebook are more and more splitting along class lines according to some U.S. academics. ... Boyd submitted a paper this week ..."
  • CRN Channel Web: "New research into social networking sites claims to have uncovered sharp online class divisions. The college educated turn more to Facebook, according to the report, while MySpace caters largely for those who leave school early. A preliminary report from a six-month research project by the School of Information Sciences at UC Berkeley carried out by PhD student Danah Boyd found the class divide between popular social networking sites MySpace and Facebook.
  • BBC News: "Fans of MySpace and Facebook are divided by much more than which music they like, suggests a study. A six-month research project has revealed a sharp division along class lines among the American teenagers flocking to the social network sites.
    The research suggests those using Facebook come from wealthier homes and are more likely to attend college. "

These are just some of them...of course the headlines range from the sublime to the ridiculous such as:

So how does one go from posting a simple observational paper meant to provoke conversation -- and possibly insight among a fairly small group of people to a "published paper" that is a "preliminary report of research findings" or the "result of a 6 month study". Well I guess you start by being a prolific blogger who is seen as an "expert" and then you post your thoughts...sit back and wait... Then watch and see as this is picked up...not just in your backyard but all over the country! and...the World. From New York, to California, to the UK, Australia and India, from websites and blogs to news sites. Of course these stories are also being DUGG....

Does ANYONE check the original source anymore? Do people who are writing actually COMPREHEND what they are reading BEFORE they post?

Danah...good luck. I think this is but the begining of the tide.

Friday, June 22, 2007

Making Connections

Today I've been experimenting more with Facebook Applications and Digg. My big discovery today is how I can interconnect different parts of my social network -- and it actually works!

So I've Dugg some stories and then from Digg, posted them directly to my Blog (see the stories below), which I can then post on Facebook. Oh...and I read an article at another Blog site which allowed me to "Twit" it...so a link was posted on my Twitter!

Lov'n the social connected world!

Wow!