Social Media as a Marketing Tool: An example from Facebook
Ok, so here I am blogging TWICE in a day. Considering the derth of postings in May (read end of semester, no time) it's amazing that I'm in here at all! But...here's one I just couldn't pass up.
A GREAT example of social media marketing coupled with cause-related marketing all from Microsoft. They are touting their "LIVE" application (former MSN Messenger) and are reaching out to facebookers (aka: high school and college students) utilizing the one of the new applications that Facebook has just launched. So their initiative is the I'M Making a Difference. Every time someone uses Windows Live Messenger, Microsoft will give part of the proceeds of their generated ad revenue to a cause.
So here's a social media application (Instant Messenging), being target marketed through a social media application (Facebook) using philanthropy and causes as the hook. A great example for BOTH my Social Networking course AND Non-Profit and Social Marketing!
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3 comments:
Oi, achei teu blog pelo google tá bem interessante gostei desse post. Quando der dá uma passada pelo meu blog, é sobre camisetas personalizadas, mostra passo a passo como criar uma camiseta personalizada bem maneira. Até mais.
Fascinating Blog! I'd bet you know Penelope Wall.
I do know Penelope a bit...we have both been here at Champlain, although she was in the marketing department for the college and I'm on the academic side teaching marketing!
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