Recommended Books (From the Vermont 3.0 Tech Career Jam)

I was on a panel discussion today at the Vermont 3.0 Tech Career Jam about "So you wanna be an Internet Marketer".

I had the pleasure of presenting along with Greg Brand of Bluehouse Group (a former employer of mine from the late 90's) and Paul Skarvinko of Epik (Paul is a former Champlain Graduate!).

In true professorial fashion I brought with me a stack of books. Real books. Tangible, touchable, readable books. (I have a rep to uphold you know). I was asked at the end of the panel if I had a listing of the books for people and I of course said, "Well, I'll put them on my blog"....so here they are:

1. Here Comes Everybody by Clay Shirky
2. Web 2.0: A Strategy Guide by Amy Shuen
3. PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge
4. Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
5. The Art of Digital Branding by Ian Cocoran
6. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

I recommend these books to my students and actually in my Internet Marketing class the students are to select one from numbers 2-6 to read as supplemental -- based on their major area of study.

So there you have it folks! Enjoy.

Vermont 3.0 Blog: Keeping Company with some really cool local bloggers

I've been asked to become a contributor to a new local Vermont blog about Vermont 3.0 Tech Careers. It's a website devoted to a Career Jam (one of the sponsors is Champlain) event that began last year and will be held again this year on October 25th, and to the use of "3.0" technology here in Vermont. All of it pulled together by SevenDays. (By the way, I'll be on an Internet Marketing panel at the Career Jam this year which will also feature colleagues, Amanda Crispel on gaming and Frank Canovatchel on web development).

Yes...Vermont.

Land of Cows and crazy politics.

We got tech. Oh yeah baby, we got real tech.

So I'll be blogging periodically over there, and over here I'll blog about what I blogged about over there...and so on. Should be grand fun.

My first post went up last night and is about MicroBlogging using Twitter and Plurk.

I'm thrilled to be part of the 3.0 Blog team which includes:

• Lee Bouyea of FreshTracks Capital
• Cathy Resmer of Seven Days
• Bill Simmon, local writer and filmmaker

Check it out!