Recommended Books (From the Vermont 3.0 Tech Career Jam)

I was on a panel discussion today at the Vermont 3.0 Tech Career Jam about "So you wanna be an Internet Marketer".

I had the pleasure of presenting along with Greg Brand of Bluehouse Group (a former employer of mine from the late 90's) and Paul Skarvinko of Epik (Paul is a former Champlain Graduate!).

In true professorial fashion I brought with me a stack of books. Real books. Tangible, touchable, readable books. (I have a rep to uphold you know). I was asked at the end of the panel if I had a listing of the books for people and I of course said, "Well, I'll put them on my blog"....so here they are:

1. Here Comes Everybody by Clay Shirky
2. Web 2.0: A Strategy Guide by Amy Shuen
3. PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge
4. Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
5. The Art of Digital Branding by Ian Cocoran
6. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

I recommend these books to my students and actually in my Internet Marketing class the students are to select one from numbers 2-6 to read as supplemental -- based on their major area of study.

So there you have it folks! Enjoy.