Presidential Candidate Social Media Analysis: Update - Sen. Hillary Clinton

Real quick observation here on the website for the Clinton Campaign. The Hillary Hub site has launched a new "Fact Hub" to provide information and facts on issues that crop up. Interesting. Here's the campaign using the web to respond to issues which makes sense. It's also about control. It allows the campaign to put out the information in a way that they can control, rather than leaving it up to others in the blogosphere or elsewhere to manipulate and use.

Hmmm....

Here's my question then. What is more powerful? Controlling the message or allowing others to run with the message? It's the same line marketers are walking everywhere. What does it mean to release control of your brand to others?

At the same time, I noticed something interesting at the HillaryHub site. I'd do a screenshot, but I don't have good image software on my laptop (still at the conference). So, you'll just have to deal with words...not images.

At the bottom of the site it states, "Paid for by Hillary Clinton for President". Ok. That's good. But below that it states:

Hillary Clinton for President is not responsible for the content of any external websites.

Um. So is "hillary hub" an external website? It's not the same domain as the main candidate website at HillaryClinton.com.

So if Facts.Hillaryhub.com is an EXTERNAL website....then who is responsible for these facts? But if it's not considered external...why do you need the disclaimer anyway?

I'm confused. More so than normal.