Live Blogging from iDMAa Day 2: Print Journalism Online

The next session I chose to attend today is about how to bring print journalism online.

Deborah Gump with the Committee of Concerned Journalists was one of the presenters who spoke about the importance of providing readers with an opportunity to interact with the story online. One example she gave was American Public Media they are doing the "American Dream Idea Generator" to get people involved. They provide context as to why the "American Dream" isn't the same anymore, provide context and then get numbers/traffic (tracking that ROI!!). A local TV station engaged around politics. Contests, polls, discussions -- all leading to content (really information and news).

John Beatty, moderator and faculty from LaSalle University raised the following issues

1. digital era = fundamental shift in communication
2. Sender receiver or media audience dichotomies break down
3. feedback loops therefore increase exponentially in complexity
4. shifts in time, structor of hyper narrative, others?

AP CEO Tom Curley spoke of the "Fork in the Road" which highlights the challenges for journalism.

They are left with questions:

1. Does Journalism exist?
2. Is it gatekeeping? Who controls the gates?
3. Are hybrid forms the only options?
4. What about economic models?
5. Are audiences more fragmented? Is it micro broadcasting?
6. Are online print outlets synergistic?
7. What holds promis for online newspaper? Video, RSS feeds, blogs, reader comments, comprehensive calendars, stringers breaking news, video letter, trends and predictions, more immediate layout concerns such as navigation, content, usability?

Conversations were varied about this topic ranging from how to keep journalism going...what is it, and is journalism's role a sensemaker? What is the importance between the self-selection of information vs. branding of a news identity? How do you get students/young people to understand the nuances of the journalism and information they do access? What is next for Journalism?

Great conversation -- no answers though (smile).

Quick shout out to iBrattleboro which was highlighted as an example of Hyperlocal Sites here in this conference in Philly!

Live Blogging from iDMAa Day 2: The Industry Talks Back

What do you get when you get a panel of experts in Digital Media and Arts in a room?

Let's find out!

Panelists

Dale Herigstad, Schematic
Kurt Kratchman, Schematic
Ed Jones, President of Constellation Communication

Topics

Lot's of conversation about how to get students ready for this. How do we as educators teach this and keep students fearless, innovative and life long learners? How do you teach THAT in a classroom?

Interesting information from Kurt Kratchman

Based on eBay: What if?? Video and Commerce converge in the eBay space?

1. Commerce Vision: Integrate music video with products so all of it can be purchased on eBay. Watch the video and images of products come up.
2. Community Vision: Provide places for you to connect with others through eBay and find where they are and what they like. The same with recommendations. Someone can have their own vide show that recommends items for auction .... YouTube meets eBay!

Items that had a story behind it SOLD MORE! It's all about being able to tell the STORY ( a theme I've heard from Art Bell!!)

Employees need to have a well-rounded contextual understanding of techcian and the designer.

What about the business side?

Ed talks about the marketing and business end (my kind of guy!)

In order to sell the digital media -- you have to know who is willing to pay for it! And you need to think about it right up front (duh!)

Reasons for failure: poor communication, failure to engage the right audience, failure to obtain a behavior response that links to the business equation.

Q&A

What are the characteristcs of a college grad?

1. Look for design talent that can communicate -- well rounded individual who not only knows the tools, but can understand the implications, and they can communicate and persuade.
2. Humility and no one is afraid to work to solve the problem (be fearless!)
3. Contextual framework -- and understanding of how they fit into the process/structure of the organization
4. If you can sell your ideas and defend your process and product -- it's key. Put into your program -- Presentation Skills! Problem Solving! Project Management!

Now how do you create the new employee for this?

Students who know design fundamentals, audio fundamentals, art fundamentals, video fundamentals, marketing (YES!), strategy -- all in one. No more silos. It's a HYBRID approach in education that is needed. It's about Critical Thinking too. Sounds like a call for the work we are doing in the CORE at Champlain! And then perhaps a bit of the work we are doing in several of our programs.

Outsourcing

Outsourcing is effecting programming and technology -- but innovation cannot be outsourced. Repeatable process can be replicated everywhere.

Students focus on the Computer can do it all -- how do you get them to understand it's more than that!

When you show them exceptional work, the student wants to do that immediately, but the teacher needs to set the context to a local understanding and help the students do what they can do. You need to give your students an opportunity to fail. You have to create environments where they can step beyond the next level. You can't tell them. Humility is important. Start from where you are. Having professionals talk to students seems to make a big difference. When you have control of your curriculum you can structure it in a way that responds to the industry needs.

Live Blogging from iDMAa Day 2: Invasive Blended Media

We started early this morning (8:30 a.m.) with a presentation from Schematic, an interactive design agency located in the big cities (NYC, Boston LA, etc.). The speaker is their Chief Design Officer, Dale Herigstad and his topic is "New Television".

What is New Television? Rich media content comes from more than the TV. It is combined with internet, and all the wonderful stuff we are talking about during this conference.

Screen with media (info, applications, music, video) vs. just the TV. TV is a sequential flow/presentation that includes programming, promotion, branding, wayfinding, and advertising.

Now, screens are connected through IP (wired and wireless). No longer just one mode. It's now an "ecosystem" For example, NBC etc. now is porting out to many different devices, not just TV anymore.

Some interesting points

• Rich media is layered in space and dynamic in time.
• Use animation and motion to improve user experience.

Space in Media

• Front (me the viewer0) what is happening in front of the screen
• Behind what is happening ON the screen

Traditional TV experience is the 10 foot experience (how far away we are from the screen)
So options are: 10 ft: broadcast, 2 ft: computer, and 1 ft: mobile.

But there are others....which include Personal media combines the 2 and 1, friends and family is the 10-3 foot and then public media is 200, 25 (such as touch screens in airports). It's about a different type of experience. How do you then plan for all of this different "experience" when developing media? Then how do they converge? For example, interfacing with the large screen in Times Square with a mobile phone.

When developing for all of this, the only one that is mouse interaction is the computer, but most of the screen media is non-mouse driven.

Example: ACCENTURE (Kennedy Airport or O'Hare Airport) -- the behind the screen is cameras that track hand movements. One problem they came up with is that people didn't know they could interact with the wall, so the team had to build in images of people touching the different points to show how it would work.

He calls it a "virtual branded space" -- moving away from the page model.

There are many different ways that space is evolving that he talked about. iTunes with horizontal navigation that flows, windows media player where the navigation works left, right or up and down. They are changing how information is approached and how to navigate around a space. Looks like that left hand navigation in the static website is "dead"! He called it a non-page space site -- clicking does not take you to another page -- clicking just allows new content to flow within the same space. WHOA!!

He showed a prototype for Microsoft XBox connection to the TV/Cable company. Um the navigation is AMAZING -- rendering of the graphics is on the fly. From a user? OMG! He said it seems wild...and it looks overwhelming. I'd love to play with it, but I can feel uneasy about it....it seems like too much even though he said it was easy to navigate. Hmmm...I'll need to reflect on this one a bit more. Wish I could toss out a screen shot!

Other space
Game space for EA Sports. They create beyond the game space to provide live feeds from the ESPN ticker and connects the game world to the "real" world in one space. He called it "invasive media" or "blended media".

The prototype stuff he showed around TV and new navigation that is connected to many other "spaces" is like the iTunes/iPod navigation gone crazy.

HD-DVD allows for the programmed movie, but then you can layer in and port website info on the fly, and advertising info, and anything else you can think of...to allow the user to watch the movie, stop it, access relevant content all through the DVD movie experience. Are we there yet? There are technological issues that they are working out to bring in the information from the website to the DVD -- so in other words, the silo concept in developing a movie and ad campaign etc. is surely going away. The development of any of this will have to be so layered with individuals who can see ALL the possibilities. The traditional marketing of a movie, for example, will now have to take into account how to ensure that all of the channels and media messages can be integrated and flow to a screen...one screen...on demand by the user. It has to be compatibile.

Wow! This is all about this notion of "invasive blended media".

Want to get a feel for this? Go to their website. On the home page, move your mouse to the top of the image of the home page and notice the - sign that comes up. See what happens. You can see all of the pages -- visually. True visual navigation.

Impact on SEO? I wonder. Impact on marketing? HUGE.

Another example: ShopVougeTV and Microsoft Surface

Presidential Candidate Social Media Analysis: Update - Sen. Hillary Clinton

Real quick observation here on the website for the Clinton Campaign. The Hillary Hub site has launched a new "Fact Hub" to provide information and facts on issues that crop up. Interesting. Here's the campaign using the web to respond to issues which makes sense. It's also about control. It allows the campaign to put out the information in a way that they can control, rather than leaving it up to others in the blogosphere or elsewhere to manipulate and use.

Hmmm....

Here's my question then. What is more powerful? Controlling the message or allowing others to run with the message? It's the same line marketers are walking everywhere. What does it mean to release control of your brand to others?

At the same time, I noticed something interesting at the HillaryHub site. I'd do a screenshot, but I don't have good image software on my laptop (still at the conference). So, you'll just have to deal with words...not images.

At the bottom of the site it states, "Paid for by Hillary Clinton for President". Ok. That's good. But below that it states:

Hillary Clinton for President is not responsible for the content of any external websites.

Um. So is "hillary hub" an external website? It's not the same domain as the main candidate website at HillaryClinton.com.

So if Facts.Hillaryhub.com is an EXTERNAL website....then who is responsible for these facts? But if it's not considered external...why do you need the disclaimer anyway?

I'm confused. More so than normal.

Live Blogging at iDMAa: The Positive Power of Mobile Media

This was a presentation on the The AIDS Personal PSA Project

Host
Scott Shamp: New Media Institute at the University of Georgia http://nmiupdate.blogspot.com/2007/10/1-smokey-and-cell-video-personal-public.html

The project was to create PSAs for mobile devices to help make a difference. According to Scott, the question was how to use tech expertise to move beyond entertainment to making a difference. And now you have people with cell phones -- more cell phone usage..how do you marry the two to create PSAs that can go mobile and help educate?

Here's what they did over the past two days here in Philly:

Handed three student teams a mobile production pack. Low end camera. Laptop computer and Verizon connectivity. Sent students to produce a PSA encouraging young people to get tested for HIV -- then send video to producers who were locked in the hotel room and had to get it pulled together. "Thought we might get ONE good one. We got TEN of them!! Got it done in 7 hours!"

They had a group of experts educate the student teams and off they went. PSAs in a very short period of time!

Technology Used
iMacs and Cell phones and Camera -- recorded directly into mac. Used iChat. Always connected via the web! (Thanks to Verizon -- gee...wish we had that in VERMONT!!). FTPd the clips up and it was available to work on by the producers. Verizon is the big sponsor.

Lots of talk at this session...but here was the highlight: the videos

University of Georgia and Temple University
Temple
USC

Faculty Reflections

1. If you are going to target young people -- you need to use young people to be able to reach them. You need people from that group as part of that project.
2. How do you do this differently from print? How do you do this differently on the small screen? Mix sound and visual together for the small screen.
3. Making a documentary of this. What was it like working with students you don't know and coming together to complete the project this quickly? It's what happens in the professional world! The experts really helped to provide us with so much information? Using IM really helped!
4. Technology will take you so far...but it takes the passion to make it come together!!

What's really great about this?

A terrific tie-in to my Non-profit and Social Marketing class in the spring! I can use this as a great example of how students in programs have made a difference already.

Based on what Scott said, Verizon and other foundations are looking to distribute these nation wide via the VCast network.

Now how's that for project-based work?

Sweet!

Live Blogging from iDMAa Day 1: AOL -- Who we hire

According to Peter AOL is looking for the following types of people:

1. DaVinci
2. Franklin (Ben)
3. Allen (Woody)

Aesthetics, Technology and Business

Need to be curious about:

Color, composition, line, form, typography, identity, html, UI design, CSS, Flash, templates and objects, and self-management, presentation, competitive analysis and collaboration. (I would add MARKETING here!)

Process of inquiry and being able to state WHY a decision is made with CONFIDENCE is GOLD!

In design, what is important?

1. simplicity
2. control (consumer) -- if the user can't personalize it, it's not going to work!
3. aesthetics -- can be the differentiator (create objects of desire)

He plugged his blog: http://www.controlshift.aol.com/

Live Blogging from iDMAa Day 1: Presentation from Peter Rivera

Peter has been with AOL for four years, and is showing off the work he has done at AOL...

He focuses on AOL programming (content).

He's got the Facebook happening and I think saw the Identity 2.0 presentation from way back when (smile). He advises that people get the Facebook -- says we can friend him...but can't poke him (grin). He doesn't recommend MySpace cause it is "messy".

Overview of projects he has worked on -- has lost track of it all he says.

This is a forward-looking presentation and he is talking a lot about AOL becoming too comfortable. It helped define the first part of the Internet, but then got too comfortable and now it is time to innovate. I'm left wondering if AOL can get it back? Certainly a challenge.

Works on "Agile" development -- small, tight, quick development cycle is important. Tighter iterations out faster and faster, listening to the customer (like marketing!!).

Two AOLs -- "you got mail" which is the old one. The "new" AOL -- is an advertising model not a subscription model.

Addressing the conflict of the old media "top down" to the "bottom up" of Web 2.0 (check out flickr for web 2.0 logos)

AOL is a content creator and pushes the content out. Content creators help to manage the course, not necessarily CONTROL it. Hmmm...sounds familiar, doesn't it?

The audience is fragmented. They come to you in many ways (see his blog entry here). In the past it was all about keeping it all controlled. He likened it to gravity and the pull of one big star to hold it all together. His future vision is that there will be micro-sites for AOL -- called something else -- but under the AOL brand.

He says that in order to win you have to have millions of micro-sites. Yep. This sounds familar too!

1. Syndication is KEY. Live Facebook Widget "Myfavoriteartists" is an example of what they are doing. Huge part of strategy is building widgets and applications.
   
2. Vertical Community. AOL is top four internet brand behind Google, Yahoo! and MSN. Niche communities. Creating a "community in a box" that can be deployed on the micro site. Then connect people together who like the same things. See AOL Music in early December for a view of what this is. You can "like" or "dislike" the item/person listed, and then you will be connected to others who feel the same way you do.
   
3. Content Widgets. How to manage page view/currency. Consumer experience requires that people keep clicking so they can show engagement. For example, Anna Nicole Smith, when she died, AOL got 200 million clicks on a small photo widget of 10 images of her. If you combine social networks, syndication and the widgets -- it's the "killer ap".

Live Blogging from iDMAa Day 1: KeyNote Notes from iDMMa

Here's the scoop from Peter Rivera.

The buzzword of the day, "Strategic Design" or design as a key component of market differentiation -- at least this is according to the intro! This should be very interesting given my interest in convergence AND user generated content.

Here he comes....

"Embracing Change" Digital Media Trends and Future of AOL is the topic of the discussion.

Live Blogging from iDMAa - The International Digital and Media Arts Association -- Annual Conference

I'm sitting in the "Betsy Ross" room in the Historic Holiday Inn in Philadelphia, PA waiting for the kick off of the 5th Annual International Digital Media and Arts Association Conference on "Beyond Boundaries Digital Evolution and Change".

Keynote is by Peter Rivera from AOL who will be talking about ... well it looks like AOL, WEB 2.0, applications, widgets...don't really know yet as it hasn't started.

I'm trying to decide if I should attend the Positive Power of Mobile Media session at 2...and have my Second Life Avatar MiriDawn attend the Art in a Virtual World session at 2. Two places at once. I might try it just to see how it comes together...if my computer can handle it.

At 3:15 I'll be attending the Design as a Tool for Social Activism session and then when things wrap up, I think I'll go to my room and take a nap. Getting up at 4:30 a.m. to catch that flight out of BVT is a rough thing.

More...

Later...

Presidential Candidate Media Buzz...buzz...buzz

Just a quick post on some interesting "buzz" today...

1. WNYC, the Public Radio affiliate in New York City launched their series "Billion Dollar President" today. They interviewed me for a piece on how some of the candidates are using the web.
2. The Chronicle of Higher Education picked up on the analysis -- especially the Ron Paul piece I did last night and the BFP article from last week.
3. techPresident mentioned the Ron Paul analysis as well.