Here we go! Google Launches Real-Time Search
via mashable.com
Wow. I knew it was coming. But seeing the video and waiting for it to actually get turned on really brings home how very important this will be for brands.
I used to say, don't hop onto Twitter, etc until you are really ready. Well, I still say that...BUT...you can't wait now either. Batten down the hatches folks and get your strategy ready for real time social search.
Oh, and for those of us consuming information...yeah. Good luck with that.
Thank GOODNESS it is the end of the semester. It gives me a few weeks to figure out how to incorporate THIS into my class in the Spring.
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