How To Sell Social Media To Your Client Or Boss - Twitter

via slideshare.net

A great video from Danny Brown (@DannyBrown on Twitter) that shows WHY a business should use a tool like Twitter. Emphasizes the importance of starting with a TARGET MARKET audit -- is your audience using Twitter? If they are, what are your next steps?

The integration with your call center, using Twitter as a customer service tool, helping drive sales opportunities, getting feedback on new products, engaging with sponsored tweets and then there's the HR options -- asking for recommendations, cross promote your business, use your Twitter contacts. Finally focus on using Twitter as a research tool to connect with experts, ask questions, monitor trending topics and LISTEN (brand sentiment).

Thanks Danny for another GREAT information piece!

Posted via web from Elaine's Posterous